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Once Upon a Pitch Deck - Why Stories Trump Specs

As a founder, you live and breathe technology.

You can rattle off specs, features, and capabilities like a seasoned auctioneer.

But when it comes to pitching investors, those technical details alone won't seal the deal.

In most cases, especially in the early stages, investors are more interested in your story – a narrative that inspires, and paints a vivid picture of the world you're striving to create.


I recently sat through a pitch deck presentation, presented by a founder who lost me in a dizzying whirlpool of jargon and technical mumbo-jumbo.

Don't get me wrong, the underlying technology was impressive, but my eyes started to glaze over as the avalanche of details piled up.

It was like being read a user manual cover to cover.

That's when it hit me...

The real magic happens when you peel back the technical layers and reveal the beating heart of your startup.

Investors aren't just betting on your technology – they're investing in your vision, your passion, and the change you want to spark in the world.


storytelling pitch deck

A compelling pitch deck isn't about validating your product's inner workings. It's about crafting a narrative that hooks your audience from the first slide and leaves them desperate to join your quest.

Think of it like a big-budget movie trailer – you want to tease just enough of the plot to pique curiosity, not giving away all the juicy details.


How to turn your pitch deck to a compelling story?

So, how do you spin a pitch that's worthy of the big screen?

You have to start by painting a vivid picture of the problem you're solving.

Don't just rattle off statistics – make your audience feel the pain point in their bones.

Once you achieve that, introduce yourself and how this problem affects your life. Investors love to invest in founders who have a true passion for solving a problem they experienced firsthand.


As the story unfolds, sprinkle in just enough tech details to show that you've done your homework, but don't get lost in the weeds.

Keep the momentum building, the suspense mounting, until you finally unveil your revolutionary solution with a grand flourish.

End with a grand finale

There's no better way to bring your tale to a rousing crescendo than by painting a picture of the bright future that awaits if they join forces with you.

Show the investors the pot of gold at the end of the rainbow.

Describe how your solution helps to create a better world.

Show how your solution improves the lives of your future customers and how they, the investors, will gain from it...not only money but also having a part in making an impact.



The purpose of Pitch Deck isn't to validate your technology.

Given 10 minutes, your Pitch Deck goal is to raise interest.

That is done with a compelling and memorable story.

In a world buzzing with tech, stand out with simplicity.

Your startup's WHY captivates more than the HOW.

Investors invest in visions, not just technology.

Make your pitch memorable,

With a clear and engaging narrative.

Technology is part of it, but not the entire story.


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